MakeupPortal stores the account you create and the studio records you add: clients, events, classes, inquiries, and files. Each studio’s records are separated from other studios. Payment card numbers are collected by Stripe, not stored in MakeupPortal.
Public interest and onboarding forms store what a client submits, plus the IP address used to submit, so we can limit spam. Platform administrators can see studio names, owner emails, plan status, and blocked-form events. They do not sign in as you.
Mail stays on the server log until a mailbox is configured. Backups of the database and uploads stay on the same server, outside the public site folder.